Wal-Mart Stores has waged an online book pricing war against Amazon.com, The Wall Street Journal reported Friday morning.
Wal-Mart sent the first salvo over Amazon's bow on Thursday when the retail giant announced that it would sell ten highly anticipated books for $10 on Walmart.com. Wal-Mart said Stephen King's upcoming hardcover "Under the Dome" and Sarah Palin's "Going Rogue" will be included in that grouping. Wal-Mart's prices include free shipping.
Not to be outdone, Amazon reduced prices to match Wal-Mart's pricing on all 10 titles. That was quickly followed by Wal-Mart's decision to reduce the prices on those books again to $9 late Thursday night. In response, Amazon reduced the prices of all ten titles to $9, as well. The company also reduced the books' Kindle pricing to $9. That's where the prices stand on both sites as of this writing.
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